Failure to Launch: Series A Graduation Hits New Low
Data published this week by Peter Walker of Carta caused a stir on LinkedIn. Carta tracked the fortunes of 4,369 US startups founded in 2018. The results were an eye-opener for many. On one side, investors appreciated the brutal clarity of the statistics. One the other, founders winced at the low odds of success.
A failure rate of 62% drew most people's immediate attention. Interestingly, some founders thought this figure was low considering all the usual talk about how 90% of startups fail. But, like most data of this type, the really powerful insights are often buried deep.
For example, by analysing the collapse in the graduation rate from Seed to Series A we can immediately understand why fundraising founders are having such an unusually hard time right now.
Today we delve into Carta's data set to reveal how the these graduation rates have dropped like a stone in recent years. We examine the Seed to Series A transition and highlight the implications for both startups and the investors that are backing them. We conclude with some big takeaways for founders.
The "Venture Capital Funnel"
First, the data. Starting with 4,369 US startups founded in 2018, Carta classified their current status (as of 1 January 2025) as follows:
1. By Funding Round
1,905 never raised a priced round
2,464 raised a Seed round (56.4%)
1,588 have raised Series A (36.4%)
643 have raised Series B (14.8%)
194 have raised Series C (4.4%)
50 have raised Series D or beyond (1.1%)
2. By Outcome
15 are now public companies (0.34%)
239 have been acquired (5.5%)
57 have become private unicorns (1.3%)
1,408 are still live companies (32.2%)
2.707 have closed down (61.9%)
But this 6-year period from 2018 spanned the crazy market high of 2021 and then the subsequent 'market reset'. If we zoom in more closely on the 'before' and 'after' data, we uncover very contrasting numbers. We can see why many startups trying to raise capital have suddenly hit a wall....
The impact of the downturn on outcomes
Startups and investors alike have witnessed tremendous upheaval in venture capital markets since early 2022. Founders have seen investment levels plummet and deal count collapse.
Similarly, fund managers have found themselves in a heightened competition for limited partner dollars. This has all been compounded by a liquidity squeeze across the board as IPOs and (high return) M&A deals have almost come to a halt.
In June 2024 Carta published its inaugural VC Fund Performance report. This excellent research analyses benchmarks for more than 1800 funds across six recent vintages. Funds disclose significant detail about portfolio performance, too much detail to go into here, but 3 headlines stand out:
The last bullet provides a critical insight for startups. To spell this out:
Through 2018 and 2019, around 31% of startups that raised their Seed had made it to Series A within two years.
At the height of the market in 2020, this peaked: nearly 40% of startups that raised their Seed round had made it to Series A in 2 years - before dropping to 36% in Q4 2020.
Then through 2021 this rate collapsed: The comparable percentage for the Q1 2022 cohort dropped by more than half to just 15.4%.
Crunchbase data published in January also confirms this trend. Crunchbase counted the number of unique Seed-stage companies from the year they raised their first Seed round of $1 million or more, and looked at how many from that year are post-Seed.
"For 2021 and 2022, the share of companies still at Seed are proportionally much higher than prior years. For the 2021 cohort, the percentage of companies that have graduated beyond Seed is 36%, while for the 2022 class it is only 20%. Compare that with previous years, when percentages were between 51% and 61% of companies that raised a Series A or later round or had an exit."
Geography has a further impact on graduation rates
The Carta and Crunchbase data is for US startups. What about European startups?
Some of the best comparative research was undertaken by McKinsey back in 2020. This examined a cohort of startups that raised a Seed round between 2009 and 2014. The analysis showed that only around 14% (1 in 7) of European startups that successfully secured Seed funding eventually went on to exit or reach Series C.
By comparison McKinsey's figure for US startups was around 20%. In other words, graduation rates are generally around 30% lower in Europe.
Key differences between US and European markets that McKinsey highlighted:
If the latest Carta data shows that the Seed to Series A graduation rate for US startups is currently 15.4% it's reasonable to assume that the European figure could be in the region of 11%. This is a painfully low number.
Implications of declining graduation rates
Given the dramatic decline in startups graduating from Seed to Series A in recent years, the implications for startups and investors are profound. Here is a snapshot of the key challenges facing each group:
Impact on Startups
Impact on Investors
The big takeaways for founders
These insights will hopefully provide useful pointers for startups considering their next funding round. As a final thought, we provide 3 takeaways for founders on the road to Series A. They all revolve around building a more intimate understanding of investor expectations in this more cautious market:
Extend Your Runway & Reach Key Milestones Before Fundraising
With Series A funding harder to secure, investors are looking for stronger traction and capital efficiency. You need to ensure you survive longer before raising again. Ensure the milestones you consider important resonate strongly with what investors in your sector are also expecting.
Focus on Strong Traction & Metrics that Matter for Series A Investors
The bar for Series A funding is now higher - growth alone isn’t enough. Investors want clear evidence of scalability, retention, and efficiency. Reassess the key metrics that are now foremost in investor minds for your sector, stage, and business model. Do not just take a generic approach.
Nurture Quality Investor Relationships Early
Investors are being more selective, and securing Series A funding requires stronger investor relationships and strategic positioning. Remember to pick the 'right' investors: Dealroom's "The State of European Early-Stage Investment" highlighted the significant impact of investor quality on graduation rates. This showed European startups backed by top-quartile investors had a 40% Seed to Series A graduation rate, while those with bottom-quartile investors saw only a 7% success rate. Quite a difference!
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